FACTORS AFFECTING THE ADOPTION OF BIG DATA ANALYTICS IN COMPANIES
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| Format: | Artículo científico |
| Sprache: | en |
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Fundação Getulio Vargas
2019
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| author | JUAN-PEDRO CABRERA-SÁNCHEZ |
| author_facet | JUAN-PEDRO CABRERA-SÁNCHEZ |
| contents | FACTORS AFFECTING THE ADOPTION OF BIG DATA ANALYTICS IN COMPANIES JUAN-PEDRO CABRERA-SÁNCHEZ ÁNGEL F VILLAREJO-RAMOS Administración y Contabilidad Big Data perceived risk resistance to use intention behavior unified theory of acceptance and use of technology With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data analytics (BDA) adoption desirable for companies, as a tool to get competitive advantage. Given the availability of free software, why have some companies failed to adopt these techniques? To answer this question, we extend the unified theory of technology adoption and use of technology model (UTAUT) adapted for the BDA context, adding two variables: resistance to use and perceived risk. We used the level of implementation of these techniques to divide companies into users and non-users of BDA. The structural models were evaluated by partial least squares (PLS). The results show the importance of good infrastructure exceeds the difficulties companies face in implementing it. While companies planning to use Big Data expect strong results, current users are more skeptical about its performance. 2019 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155163302007 https://www.redalyc.org/journal/1551/155163302007/ https://www.redalyc.org/journal/1551/155163302007/html/ https://www.redalyc.org/journal/1551/155163302007/155163302007.epub https://www.redalyc.org/journal/1551/155163302007/movil 10.1590/S0034-759020190607 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.6 Vol.59 |
| format | Artículo científico |
| id | redalyc_155163302007 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Fundação Getulio Vargas |
| spellingShingle | FACTORS AFFECTING THE ADOPTION OF BIG DATA ANALYTICS IN COMPANIES JUAN-PEDRO CABRERA-SÁNCHEZ Administración y Contabilidad Big Data perceived risk resistance to use intention behavior unified theory of acceptance and use of technology FACTORS AFFECTING THE ADOPTION OF BIG DATA ANALYTICS IN COMPANIES JUAN-PEDRO CABRERA-SÁNCHEZ ÁNGEL F VILLAREJO-RAMOS Administración y Contabilidad Big Data perceived risk resistance to use intention behavior unified theory of acceptance and use of technology With the total quantity of data doubling every two years, the low price of computing and data storage, make Big Data analytics (BDA) adoption desirable for companies, as a tool to get competitive advantage. Given the availability of free software, why have some companies failed to adopt these techniques? To answer this question, we extend the unified theory of technology adoption and use of technology model (UTAUT) adapted for the BDA context, adding two variables: resistance to use and perceived risk. We used the level of implementation of these techniques to divide companies into users and non-users of BDA. The structural models were evaluated by partial least squares (PLS). The results show the importance of good infrastructure exceeds the difficulties companies face in implementing it. While companies planning to use Big Data expect strong results, current users are more skeptical about its performance. 2019 artículo científico 0034-7590 https://www.redalyc.org/articulo.oa?id=155163302007 https://www.redalyc.org/journal/1551/155163302007/ https://www.redalyc.org/journal/1551/155163302007/html/ https://www.redalyc.org/journal/1551/155163302007/155163302007.epub https://www.redalyc.org/journal/1551/155163302007/movil 10.1590/S0034-759020190607 en http://www.redalyc.org/revista.oa?id=1551 RAE - Revista de Administração de Empresas application/pdf Fundação Getulio Vargas RAE - Revista de Administração de Empresas (Brasil) Num.6 Vol.59 |
| title | FACTORS AFFECTING THE ADOPTION OF BIG DATA ANALYTICS IN COMPANIES |
| topic | Administración y Contabilidad Big Data perceived risk resistance to use intention behavior unified theory of acceptance and use of technology |
| url | https://www.redalyc.org/articulo.oa?id=155163302007 https://www.redalyc.org/journal/1551/155163302007/ https://www.redalyc.org/journal/1551/155163302007/html/ https://www.redalyc.org/journal/1551/155163302007/155163302007.epub https://www.redalyc.org/journal/1551/155163302007/movil |