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PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

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Bibliographic Details
Main Author:	Walter Palomino-Tamayo
Format:	Artículo científico
Language:	en
Published:	Fundação Getulio Vargas 2022
Subjects:	Administración y Contabilidad WOM Diaspora marketing nostalgic products cultural dimensions construal level theory
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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