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PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

Fuente: Redalyc

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Détails bibliographiques
Auteur principal:	Walter Palomino-Tamayo
Format:	Artículo científico
Langue:	en
Publié:	Fundação Getulio Vargas 2022
Sujets:	Administración y Contabilidad WOM Diaspora marketing nostalgic products cultural dimensions construal level theory
Accès en ligne:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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