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PSYCHOLOGICAL DISTANCE IN THE DIASPORA MARKETING OF NOSTALGIC PRODUCTS: A VENEZUELAN CASE

Fuente: Redalyc
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Bibliographic Details
Main Author: Walter Palomino-Tamayo
Format: Artículo científico
Language:en
Published: Fundação Getulio Vargas 2022
Subjects:
Administración y Contabilidad
WOM
Diaspora marketing
nostalgic products
cultural dimensions
construal level theory
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