Humor as a branding strategy in political discourse. A case study from Romania
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | es |
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Pontificia Universidad Católica de Valparaíso
2014
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| _version_ | 1876476185822625792 |
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| author | Razvan Saftoiu |
| author_facet | Razvan Saftoiu |
| contents | Humor as a branding strategy in political discourse. A case study from Romania Razvan Saftoiu Carmen Popescu Lengua y Literatura Joking mode ethnic humor political brand parliamentary discourse In this paper we discuss the construction and consolidation of the political brand ‘The Tribune-Jester’ in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section ‘Parliamentary Debates’ of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes. 2014 artículo científico 0035-0451 https://www.redalyc.org/articulo.oa?id=157031581007 es http://www.redalyc.org/revista.oa?id=1570 Revista Signos application/pdf Pontificia Universidad Católica de Valparaíso Revista Signos (Chile) Num.85 Vol.47 |
| format | Artículo científico |
| id | redalyc_157031581007 |
| institution | Redalyc |
| language | es |
| publishDate | 2014 |
| publisher | Pontificia Universidad Católica de Valparaíso |
| spellingShingle | Humor as a branding strategy in political discourse. A case study from Romania Razvan Saftoiu Lengua y Literatura Joking mode ethnic humor political brand parliamentary discourse Humor as a branding strategy in political discourse. A case study from Romania Razvan Saftoiu Carmen Popescu Lengua y Literatura Joking mode ethnic humor political brand parliamentary discourse In this paper we discuss the construction and consolidation of the political brand ‘The Tribune-Jester’ in relation to the use of ethnic humor in the form of joking in Romanian parliamentary discourse by a controversial political figure of Romanian politics, Corneliu Vadim Tudor. The data come from transcripts of the meetings from the internet section ‘Parliamentary Debates’ of the Senate and are analyzed using concepts from discourse analysis, pragmatics and conversation analysis. Under the guise of humor, the Member of Parliament (MP) profits by the rules of parliamentary politics and succeeds in portraying himself as a populist politician, in rebelling against the establishment and in voicing his nationalistic attitudes. 2014 artículo científico 0035-0451 https://www.redalyc.org/articulo.oa?id=157031581007 es http://www.redalyc.org/revista.oa?id=1570 Revista Signos application/pdf Pontificia Universidad Católica de Valparaíso Revista Signos (Chile) Num.85 Vol.47 |
| title | Humor as a branding strategy in political discourse. A case study from Romania |
| topic | Lengua y Literatura Joking mode ethnic humor political brand parliamentary discourse |
| url | https://www.redalyc.org/articulo.oa?id=157031581007 |