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Bibliographic Details
Main Author:	Antonio Baraybar-Fernández
Format:	Artículo científico
Language:	es
Published:	Grupo Comunicar 2017
Subjects:	Comunicación anuncio memoria emoción eficacia marketing
Online Access:	https://www.redalyc.org/articulo.oa?id=15852692006 https://www.redalyc.org/journal/158/15852692006/ https://www.redalyc.org/journal/158/15852692006/html/ https://www.redalyc.org/journal/158/15852692006/15852692006.epub https://www.redalyc.org/journal/158/15852692006/movil http://dx.doi.org/10.3916/C52-2017-02
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