Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA
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| Format: | Artículo científico |
| Language: | en |
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University of Pittsburgh
2001
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| _version_ | 1876469802202038272 |
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| author | Marcela Gil Calderón |
| author_facet | Marcela Gil Calderón |
| contents | Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA Marcela Gil Calderón Ciencias de la Información Orton Library Marketing plan This article proposes a strategic marketing plan for the Orton Memorial Library. It looks for increasing the use of electronic services and develop new ones, with the purpose of satisfy new needs of users. The proposed strategies includes: marketing oriented to clients, public relations strengthening, intensive use of electronic media. 2001 artículo científico 1562-4730 https://www.redalyc.org/articulo.oa?id=16110303 en http://www.redalyc.org/revista.oa?id=161 Biblios application/pdf University of Pittsburgh Biblios (Estados Unidos de América) Num.10 Vol.3 |
| format | Artículo científico |
| id | redalyc_16110303 |
| institution | Redalyc |
| language | en |
| publishDate | 2001 |
| publisher | University of Pittsburgh |
| spellingShingle | Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA Marcela Gil Calderón Ciencias de la Información Orton Library Marketing plan Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA Marcela Gil Calderón Ciencias de la Información Orton Library Marketing plan This article proposes a strategic marketing plan for the Orton Memorial Library. It looks for increasing the use of electronic services and develop new ones, with the purpose of satisfy new needs of users. The proposed strategies includes: marketing oriented to clients, public relations strengthening, intensive use of electronic media. 2001 artículo científico 1562-4730 https://www.redalyc.org/articulo.oa?id=16110303 en http://www.redalyc.org/revista.oa?id=161 Biblios application/pdf University of Pittsburgh Biblios (Estados Unidos de América) Num.10 Vol.3 |
| title | Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA |
| topic | Ciencias de la Información Orton Library Marketing plan |
| url | https://www.redalyc.org/articulo.oa?id=16110303 |