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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
University of Pittsburgh
2001
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=16110304 |
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Sommario:
- Marketing en unidades de información y afines: ¿Sólo una moda? Flora Miyagi Ciencias de la Información Marketing Libraries Information services This article analyzes the traditional patterns in offering information services in libraries in order to confront them with the basic principles of marketing. 2001 artículo científico 1562-4730 https://www.redalyc.org/articulo.oa?id=16110304 en http://www.redalyc.org/revista.oa?id=161 Biblios application/pdf University of Pittsburgh Biblios (Estados Unidos de América) Num.10 Vol.3