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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidad de Sevilla
2002
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=16800808 |
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Sommario:
- La globalización de la comunicación Sonia Fernández Parrat Comunicación Local Identity Globalization Glocalization Transnational Communication The existence of a double and simultaneous tendency in communication of this century is gettting increasingly obvious. This tendency consists of the phenomenon of globalization and the attention to the local environment, two sides of the world of information. The local environment is based on proximity, whereas technology and economy lead us to a global scene with less and less barriers. This general process, with all its contradictions, is what some scholars in communication now define as glocalization. 2002 artículo científico 1139-1979 https://www.redalyc.org/articulo.oa?id=16800808 en http://www.redalyc.org/revista.oa?id=168 Ámbitos. Revista Internacional de Comunicación application/pdf Universidad de Sevilla Ámbitos. Revista Internacional de Comunicación (España) Num.8