Importancia de la gestión de la comunicación en periodos de crisis empresariales
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| Format: | Artículo científico |
| Language: | en |
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Universidad de Sevilla
2002
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| _version_ | 1876477543150780416 |
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| author | María Luisa Sánchez Calero |
| author_facet | María Luisa Sánchez Calero |
| contents | Importancia de la gestión de la comunicación en periodos de crisis empresariales María Luisa Sánchez Calero Comunicación The news The crisis Public opinion Critical situation Administering the crisis This article aims to summarize the fieldword that has been carried out since 1996 covering the critical situation Spanish businesses are experiencing and from this crucial stage I have prepared my doctoral thesis. This investigation is still underway and new investigations develop from it due to the importance and significance of the new business crisis. The crisis occurs at random, is never asked for and can be brought on by an airline accident, a strike, an environmental catastrophe, a defective product or service, etc. All these events attract the attention of their specific audiences, that is to say, their employees, their shareholders, their customers/clients and public opinion. The media inmediately release the news and as a result the business stability, image and reputation may be affected if the correct administering the crisis measures are not initiated inmediately. 2002 artículo científico 1139-1979 https://www.redalyc.org/articulo.oa?id=16800809 en http://www.redalyc.org/revista.oa?id=168 Ámbitos. Revista Internacional de Comunicación application/pdf Universidad de Sevilla Ámbitos. Revista Internacional de Comunicación (España) Num.8 |
| format | Artículo científico |
| id | redalyc_16800809 |
| institution | Redalyc |
| language | en |
| publishDate | 2002 |
| publisher | Universidad de Sevilla |
| spellingShingle | Importancia de la gestión de la comunicación en periodos de crisis empresariales María Luisa Sánchez Calero Comunicación The news The crisis Public opinion Critical situation Administering the crisis Importancia de la gestión de la comunicación en periodos de crisis empresariales María Luisa Sánchez Calero Comunicación The news The crisis Public opinion Critical situation Administering the crisis This article aims to summarize the fieldword that has been carried out since 1996 covering the critical situation Spanish businesses are experiencing and from this crucial stage I have prepared my doctoral thesis. This investigation is still underway and new investigations develop from it due to the importance and significance of the new business crisis. The crisis occurs at random, is never asked for and can be brought on by an airline accident, a strike, an environmental catastrophe, a defective product or service, etc. All these events attract the attention of their specific audiences, that is to say, their employees, their shareholders, their customers/clients and public opinion. The media inmediately release the news and as a result the business stability, image and reputation may be affected if the correct administering the crisis measures are not initiated inmediately. 2002 artículo científico 1139-1979 https://www.redalyc.org/articulo.oa?id=16800809 en http://www.redalyc.org/revista.oa?id=168 Ámbitos. Revista Internacional de Comunicación application/pdf Universidad de Sevilla Ámbitos. Revista Internacional de Comunicación (España) Num.8 |
| title | Importancia de la gestión de la comunicación en periodos de crisis empresariales |
| topic | Comunicación The news The crisis Public opinion Critical situation Administering the crisis |
| url | https://www.redalyc.org/articulo.oa?id=16800809 |