Is it rational for a large-retailer to sell an own-brand product similar to the branded product of a large manufacturer? A Vertical Product Differentiation Model
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Redalyc
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| Format: | Artículo científico |
| Langue: | en |
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Universidad de los Andes
2022
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Internet
https://www.redalyc.org/articulo.oa?id=169170259004https://www.redalyc.org/journal/1691/169170259004/
https://www.redalyc.org/journal/1691/169170259004/html/
https://www.redalyc.org/journal/1691/169170259004/169170259004.epub
https://www.redalyc.org/journal/1691/169170259004/movil
https://doi.org/10.13043/DYS.90.3