Negative semantic priming from consciously vs. unconsciously perceived single words

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Main Author: Juan J. Ortells
Format: Artículo científico
Language:en
Published: Universitat de València 2007
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author Juan J. Ortells
author_facet Juan J. Ortells
contents Negative semantic priming from consciously vs. unconsciously perceived single words Juan J. Ortells Carmen Noguera María Teresa Daza Psicología The present research explores whether obtaining semantic negative primingfrom a single ignored word depends on whether that word is eitherconsciously or unconsciously perceived. On each trial a prime word wasbriefly displayed and followed either immediately or after a delay by apattern mask. The mask offset was followed by a probe display containing asingle target word that participants were required to either categorize oridentify. Participants were instructed to attend to the target while ignoringthe prime word. On half of trials the prime-target pairs were highlyassociated words belonging to the same semantic category, whereas on theremaining half they belonged to different semantic categories. A differentialpriming pattern as a function of the masking condition was found: Semanticnegative priming when the mask presentation was delayed, and positivepriming when the prime word was immediately masked, thus preventing itsconscious identification. These results suggest that masking type, whichsupposedly affects prime awareness, would be a critical factor to obtainnegative semantic priming from single words. They also provide evidencethat perceiving a stimulus with or without awareness can lead toqualitatively different behavioral consequences, which reflect thecontribution of controlled and automatic components, respectively. 2007 artículo científico 0211-2159 https://www.redalyc.org/articulo.oa?id=16928201 en http://www.redalyc.org/revista.oa?id=169 Psicológica application/pdf Universitat de València Psicológica (España) Num.2 Vol.28
format Artículo científico
id redalyc_16928201
institution Redalyc
language en
publishDate 2007
publisher Universitat de València
spellingShingle Negative semantic priming from consciously vs. unconsciously perceived single words
Juan J. Ortells
Psicología
Negative semantic priming from consciously vs. unconsciously perceived single words Juan J. Ortells Carmen Noguera María Teresa Daza Psicología The present research explores whether obtaining semantic negative primingfrom a single ignored word depends on whether that word is eitherconsciously or unconsciously perceived. On each trial a prime word wasbriefly displayed and followed either immediately or after a delay by apattern mask. The mask offset was followed by a probe display containing asingle target word that participants were required to either categorize oridentify. Participants were instructed to attend to the target while ignoringthe prime word. On half of trials the prime-target pairs were highlyassociated words belonging to the same semantic category, whereas on theremaining half they belonged to different semantic categories. A differentialpriming pattern as a function of the masking condition was found: Semanticnegative priming when the mask presentation was delayed, and positivepriming when the prime word was immediately masked, thus preventing itsconscious identification. These results suggest that masking type, whichsupposedly affects prime awareness, would be a critical factor to obtainnegative semantic priming from single words. They also provide evidencethat perceiving a stimulus with or without awareness can lead toqualitatively different behavioral consequences, which reflect thecontribution of controlled and automatic components, respectively. 2007 artículo científico 0211-2159 https://www.redalyc.org/articulo.oa?id=16928201 en http://www.redalyc.org/revista.oa?id=169 Psicológica application/pdf Universitat de València Psicológica (España) Num.2 Vol.28
title Negative semantic priming from consciously vs. unconsciously perceived single words
topic Psicología
url https://www.redalyc.org/articulo.oa?id=16928201