A STATE-DEPENDENT MODEL OF HYBRID BEHAVIOR WITH RATIONAL CONSUMERS IN THE ATTRIBUTE SPACE

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Main Author: SERGI JIMÉNEZ-MARTÍN
Format: Artículo científico
Language:en
Published: Fundación SEPI 2009
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author SERGI JIMÉNEZ-MARTÍN
author_facet SERGI JIMÉNEZ-MARTÍN
contents A STATE-DEPENDENT MODEL OF HYBRID BEHAVIOR WITH RATIONAL CONSUMERS IN THE ATTRIBUTE SPACE SERGI JIMÉNEZ-MARTÍN ANTONIO LADRÓN DE GUEVARA-MARTÍNEZ Economía y Finanzas state dependence Choice models hybrid behavior This paper presents a dynamic choice model in the attribute space consider- ing rational consumers. The model presents a stationary consumption pattern that can be inertial, where the consumer only buys one product, or a variety- seeking one, where the consumer shifts among varied products. Under the hybrid utility assumption, the consumer behaves inertially among the unfamiliar brands for several periods, eventually switching to a variety- seeking behavior when the stationary levels are approached. An empirical illustration with myopic agents is run using scanner databases for three dif- ferent product categories: fabric softener, saltine cracker, and catsup. Non- linear specifications provide the best fit of the data, as hybrid functional forms are found in all the products. The resullts confirm the gradual trend to seek variety as the level of familiarity with the purchased items increases. 2009 artículo científico 0210-1521 https://www.redalyc.org/articulo.oa?id=17328235002 en http://www.redalyc.org/revista.oa?id=173 Investigaciones Económicas application/pdf Fundación SEPI Investigaciones Económicas (España) Num.3 Vol.XXXIII
format Artículo científico
id redalyc_17328235002
institution Redalyc
language en
publishDate 2009
publisher Fundación SEPI
spellingShingle A STATE-DEPENDENT MODEL OF HYBRID BEHAVIOR WITH RATIONAL CONSUMERS IN THE ATTRIBUTE SPACE
SERGI JIMÉNEZ-MARTÍN
Economía y Finanzas
state
dependence
Choice models
hybrid behavior
A STATE-DEPENDENT MODEL OF HYBRID BEHAVIOR WITH RATIONAL CONSUMERS IN THE ATTRIBUTE SPACE SERGI JIMÉNEZ-MARTÍN ANTONIO LADRÓN DE GUEVARA-MARTÍNEZ Economía y Finanzas state dependence Choice models hybrid behavior This paper presents a dynamic choice model in the attribute space consider- ing rational consumers. The model presents a stationary consumption pattern that can be inertial, where the consumer only buys one product, or a variety- seeking one, where the consumer shifts among varied products. Under the hybrid utility assumption, the consumer behaves inertially among the unfamiliar brands for several periods, eventually switching to a variety- seeking behavior when the stationary levels are approached. An empirical illustration with myopic agents is run using scanner databases for three dif- ferent product categories: fabric softener, saltine cracker, and catsup. Non- linear specifications provide the best fit of the data, as hybrid functional forms are found in all the products. The resullts confirm the gradual trend to seek variety as the level of familiarity with the purchased items increases. 2009 artículo científico 0210-1521 https://www.redalyc.org/articulo.oa?id=17328235002 en http://www.redalyc.org/revista.oa?id=173 Investigaciones Económicas application/pdf Fundación SEPI Investigaciones Económicas (España) Num.3 Vol.XXXIII
title A STATE-DEPENDENT MODEL OF HYBRID BEHAVIOR WITH RATIONAL CONSUMERS IN THE ATTRIBUTE SPACE
topic Economía y Finanzas
state
dependence
Choice models
hybrid behavior
url https://www.redalyc.org/articulo.oa?id=17328235002