TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES

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Bibliographic Details
Main Author:	Fee-Alexandra Haase
Format:	Artículo científico
Language:	en
Published:	Euro-Mediterranean University Institute 2009
Subjects:	Sociología marketing mass media advertising PR strategies Professional communication
Online Access:	Acceder al recurso
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