TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES
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| Format: | Artículo científico |
| Language: | en |
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Euro-Mediterranean University Institute
2009
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| _version_ | 1876439637316075520 |
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| author | Fee-Alexandra Haase |
| author_facet | Fee-Alexandra Haase |
| contents | TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES Fee-Alexandra Haase Sociología marketing mass media advertising PR strategies Professional communication This article examines elements of discourse in professional communication using examples of marketing, PR, and advertising focusing on the communicative functions that serve the major aims of each of the professional communication fields we define as values. It follows the rhetorical definition of communication as a persuasive figure of speech and demonstrates this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial interests. It aims to incorporate the audience into the flow of discourses that is set up for serving the commercial interests. 2009 artículo científico 1578-6730 https://www.redalyc.org/articulo.oa?id=18112178014 en http://www.redalyc.org/revista.oa?id=181 Nómadas. Critical Journal of Social and Juridical Sciences application/pdf Euro-Mediterranean University Institute Nómadas. Critical Journal of Social and Juridical Sciences (Italia) Num.4 Vol.24 |
| format | Artículo científico |
| id | redalyc_18112178014 |
| institution | Redalyc |
| language | en |
| publishDate | 2009 |
| publisher | Euro-Mediterranean University Institute |
| spellingShingle | TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES Fee-Alexandra Haase Sociología marketing mass media advertising PR strategies Professional communication TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES Fee-Alexandra Haase Sociología marketing mass media advertising PR strategies Professional communication This article examines elements of discourse in professional communication using examples of marketing, PR, and advertising focusing on the communicative functions that serve the major aims of each of the professional communication fields we define as values. It follows the rhetorical definition of communication as a persuasive figure of speech and demonstrates this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial interests. It aims to incorporate the audience into the flow of discourses that is set up for serving the commercial interests. 2009 artículo científico 1578-6730 https://www.redalyc.org/articulo.oa?id=18112178014 en http://www.redalyc.org/revista.oa?id=181 Nómadas. Critical Journal of Social and Juridical Sciences application/pdf Euro-Mediterranean University Institute Nómadas. Critical Journal of Social and Juridical Sciences (Italia) Num.4 Vol.24 |
| title | TOWARDS A THEORY FOR PROFESSIONAL COMMUNICATIONS. DISCOURSE AND COMMUNICATION ELEMENTS IN CONTEMPORARY MARKETING AND PR STRATEGIES |
| topic | Sociología marketing mass media advertising PR strategies Professional communication |
| url | https://www.redalyc.org/articulo.oa?id=18112178014 |