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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidade FUMEC
2008
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=194016885003 |
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Sommario:
- BANKING INDUSTRY: CONSTRUCTING PROSPECTIVE SCENES AND IDENTIFYING STRATEGIES Oderlene Vieira de Oliveira Sérgio Henrique Arruda Cavalcante Forte Administración y Contabilidad MICMAC Strategies Clusters Analysis Prospective Scenes Brazilian Banking Industry The purpose of this research is to identify to which the strategies of most likely use for the banks of the prospective scenes elaborated for the period from 2008 to 2012. Questionnaires with 20 specialists of the banking industry and with 154 directors of multiple and commercialbanks had been applied. It was used technique of Clusters Analysis. The results had disclosed that, of twelve considered strategies, eight of them had shown of most likely use in face toeach one of the elaborated prospective scenes, being that seven of them had been pointed in the two scenes. The strategy "changes in the capitation of resources, prioritizing the capitation of long stated period, the emission of papers in the external market and theincrease of capitation in international markets" was only pointed out in the scene A, while the strategy "merger and acquisitions processes (F&A)" was only pointed in scene B. 2008 artículo científico 1517-8900 https://www.redalyc.org/articulo.oa?id=194016885003 en http://www.redalyc.org/revista.oa?id=1940 Revista de Administração FACES Journal application/pdf Universidade FUMEC Revista de Administração FACES Journal (Brasil) Num.3 Vol.7