GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE
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| Formato: | Artículo científico |
| Lenguaje: | en |
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Universidade Presbiteriana Mackenzie
2016
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| _version_ | 1876435404253560832 |
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| author | EDNEI ROGÉRIO DE SOUZA ZAMPESE |
| author_facet | EDNEI ROGÉRIO DE SOUZA ZAMPESE |
| contents | GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE EDNEI ROGÉRIO DE SOUZA ZAMPESE ROBERTO GIRO MOORI ADILSON CALDEIRA Administración y Contabilidad Green marketing Green supply chain Supply chain management Organizational performance Supply chain in construction Purpose: The study aims to explore and describe the mediation of green marketing in the relationship between supply chain management and corporate performance. Originality/gap/relevance/implications: The prior intention was to fill an epis - temological gap about green marketing. The presence of green marketing in regression decreases the magnitude of the relationship between supply chain management and performance in Brazilian construction companies. Key methodological aspects: The study was carried out using quantitative method with exploratory and descriptive purposes. An exploratory research was conduc - ted through in-depth interviews with ten managers working in the construction business. A descriptive survey involved the application of a questionnaire answe - red by a sample of 133 respondents. Data was analyzed using descriptive statis - tics, linear regression and structural equation modeling. Summary of key results: Data showed that green marketing mediates, in part, the relationship between supply chain management and corporate performance. Key considerations/conclusions: As theoretical implications, the study reinfor - ces positive correlations between the constructs used in the surveyed sector. It resorted to models previously developed that, combined, could be reproduced or falsified, in order to obtain, finally, convergent measurement models. As a practical application, it identified the involvement of employees in environmen - tal issues, missions and visions with explicit statements on energy and water saving and green marketing initiatives to improve the corporate image, such as obtaining environmental certifications. In conclusion, it appears that the civil construction companies have room to improve the communication and image to stimulate both the supply and consumption of green products. 2016 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195446414009 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.3 Vol.17 |
| format | Artículo científico |
| id | redalyc_195446414009 |
| institution | Redalyc |
| language | en |
| publishDate | 2016 |
| publisher | Universidade Presbiteriana Mackenzie |
| spellingShingle | GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE EDNEI ROGÉRIO DE SOUZA ZAMPESE Administración y Contabilidad Green marketing Green supply chain Supply chain management Organizational performance Supply chain in construction GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE EDNEI ROGÉRIO DE SOUZA ZAMPESE ROBERTO GIRO MOORI ADILSON CALDEIRA Administración y Contabilidad Green marketing Green supply chain Supply chain management Organizational performance Supply chain in construction Purpose: The study aims to explore and describe the mediation of green marketing in the relationship between supply chain management and corporate performance. Originality/gap/relevance/implications: The prior intention was to fill an epis - temological gap about green marketing. The presence of green marketing in regression decreases the magnitude of the relationship between supply chain management and performance in Brazilian construction companies. Key methodological aspects: The study was carried out using quantitative method with exploratory and descriptive purposes. An exploratory research was conduc - ted through in-depth interviews with ten managers working in the construction business. A descriptive survey involved the application of a questionnaire answe - red by a sample of 133 respondents. Data was analyzed using descriptive statis - tics, linear regression and structural equation modeling. Summary of key results: Data showed that green marketing mediates, in part, the relationship between supply chain management and corporate performance. Key considerations/conclusions: As theoretical implications, the study reinfor - ces positive correlations between the constructs used in the surveyed sector. It resorted to models previously developed that, combined, could be reproduced or falsified, in order to obtain, finally, convergent measurement models. As a practical application, it identified the involvement of employees in environmen - tal issues, missions and visions with explicit statements on energy and water saving and green marketing initiatives to improve the corporate image, such as obtaining environmental certifications. In conclusion, it appears that the civil construction companies have room to improve the communication and image to stimulate both the supply and consumption of green products. 2016 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195446414009 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.3 Vol.17 |
| title | GREEN MARKETING AS A MEDIATOR BETWEEN SUPPLY CHAIN MANAGEMENT AND ORGANIZATIONAL PERFORMANCE |
| topic | Administración y Contabilidad Green marketing Green supply chain Supply chain management Organizational performance Supply chain in construction |
| url | https://www.redalyc.org/articulo.oa?id=195446414009 |