CUSTOMER RELATIONSHIP MANAGEMENT SCALE FOR THE B2C MARKET: A CROSS-CULTURAL COMPARISON

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Bibliographic Details
Main Author:	GISELA DEMO
Format:	Artículo científico
Language:	en
Published:	Universidade Presbiteriana Mackenzie 2017
Subjects:	Administración y Contabilidad Cross External Validity cultural Scale Validation Confirmatory Factor Analysis Structural Equation Modelling
Online Access:	Acceder al recurso
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