THE MEDIATING EFFECT OF PROACTIVE MARKET ORIENTATION CAPABILITY IN ENTREPRENEURIAL ORIENTATION AND SERVICE INNOVATION

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Bibliographic Details
Main Author:	KAREN RAPHAELE CANTALEANO
Format:	Artículo científico
Language:	en
Published:	Universidade Presbiteriana Mackenzie 2018
Subjects:	Administración y Contabilidad Service innovation Marketing capability Micro and small business Entrepreneurial orientation Proactive market orientation capability
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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