NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN!
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| Format: | Artículo científico |
| Language: | en |
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Universidade Presbiteriana Mackenzie
2018
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| _version_ | 1876465958177996800 |
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| author | RODOLFO G. S. P. G. PRATES |
| author_facet | RODOLFO G. S. P. G. PRATES |
| contents | NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN! RODOLFO G. S. P. G. PRATES ISABELA L. SANTOS JARDEL N. MARTINS FABIANA S. A. MARTINS FELIPE F. COUTO Administración y Contabilidad Power Ideology Management Critical Theory Critical Discourse Analysis Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success.Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism.Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA).Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media. 2018 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195460263003 https://www.redalyc.org/journal/1954/195460263003/ https://www.redalyc.org/journal/1954/195460263003/html/ https://www.redalyc.org/journal/1954/195460263003/195460263003.epub https://www.redalyc.org/journal/1954/195460263003/movil 10.1590/1678-6971/eRAMG180088 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.2 Vol.19 |
| format | Artículo científico |
| id | redalyc_195460263003 |
| institution | Redalyc |
| language | en |
| publishDate | 2018 |
| publisher | Universidade Presbiteriana Mackenzie |
| spellingShingle | NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN! RODOLFO G. S. P. G. PRATES Administración y Contabilidad Power Ideology Management Critical Theory Critical Discourse Analysis NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN! RODOLFO G. S. P. G. PRATES ISABELA L. SANTOS JARDEL N. MARTINS FABIANA S. A. MARTINS FELIPE F. COUTO Administración y Contabilidad Power Ideology Management Critical Theory Critical Discourse Analysis Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success.Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism.Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA).Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media. 2018 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195460263003 https://www.redalyc.org/journal/1954/195460263003/ https://www.redalyc.org/journal/1954/195460263003/html/ https://www.redalyc.org/journal/1954/195460263003/195460263003.epub https://www.redalyc.org/journal/1954/195460263003/movil 10.1590/1678-6971/eRAMG180088 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.2 Vol.19 |
| title | NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN! |
| topic | Administración y Contabilidad Power Ideology Management Critical Theory Critical Discourse Analysis |
| url | https://www.redalyc.org/articulo.oa?id=195460263003 https://www.redalyc.org/journal/1954/195460263003/ https://www.redalyc.org/journal/1954/195460263003/html/ https://www.redalyc.org/journal/1954/195460263003/195460263003.epub https://www.redalyc.org/journal/1954/195460263003/movil |