BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

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Bibliographic Details
Main Author:	VALTER M. M. FORTES
Format:	Artículo científico
Language:	en
Published:	Universidade Presbiteriana Mackenzie 2019
Subjects:	Administración y Contabilidad Brand love Brand loyalty Brand awareness Perceived quality Brand personality
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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