ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL

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Main Author: RODRIGO FERREIRA
Format: Artículo científico
Language:en
Published: Universidade Presbiteriana Mackenzie 2020
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author RODRIGO FERREIRA
author_facet RODRIGO FERREIRA
contents ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL RODRIGO FERREIRA JOSIR S. GOMES ANA CARVALHO Administración y Contabilidad Analytics Grounded Theory Value extraction Big Data Analytics Absorptive capacity Purpose: Propose a research model that involves the conceptual relationships between the theoretical support of the absorptive capacity and analytics, emphasizing the way in which the tool contributes to the formation of absorptive capacity within the companies.Originality/value: It was possible to delineate a model with the theoretical associations between absorptive capacity and analytics from the voices of experts and decision makers of Portuguese companies, contributing as a tool to guide strategies that help companies for a better understanding of how the absorption of knowledge occurs in analytics implementations to better target efforts at incremental value generation.Design/methodology/approach: A qualitative study was carried out with the adoption of Grounded Theory as a research strategy. In this way, techniques and procedures of the method were followed that allowed the constant collection and analysis of the data, supported with the use of Atlas.ti software.Findings: The main theoretical contribution is the proposition of a conceptual model that considers emerging categories, subcategories, properties, and dimensions, that qualify the conceptual alignment between absorptive capacity and analytics and explain the existence of the construct over implementation. As entrepreneurial contributions, the configuration of knowledge absorption according to two analytic use patterns is emphasized: as oriented towards solving specific problems and as a guideline of institutional planning. 2020 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195463513001 https://www.redalyc.org/journal/1954/195463513001/ https://www.redalyc.org/journal/1954/195463513001/html/ https://www.redalyc.org/journal/1954/195463513001/195463513001.epub https://www.redalyc.org/journal/1954/195463513001/movil 10.1590/1678-6971/eRAMR200036 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.2 Vol.21
format Artículo científico
id redalyc_195463513001
institution Redalyc
language en
publishDate 2020
publisher Universidade Presbiteriana Mackenzie
spellingShingle ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL
RODRIGO FERREIRA
Administración y Contabilidad
Analytics
Grounded Theory
Value extraction
Big Data Analytics
Absorptive capacity
ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL RODRIGO FERREIRA JOSIR S. GOMES ANA CARVALHO Administración y Contabilidad Analytics Grounded Theory Value extraction Big Data Analytics Absorptive capacity Purpose: Propose a research model that involves the conceptual relationships between the theoretical support of the absorptive capacity and analytics, emphasizing the way in which the tool contributes to the formation of absorptive capacity within the companies.Originality/value: It was possible to delineate a model with the theoretical associations between absorptive capacity and analytics from the voices of experts and decision makers of Portuguese companies, contributing as a tool to guide strategies that help companies for a better understanding of how the absorption of knowledge occurs in analytics implementations to better target efforts at incremental value generation.Design/methodology/approach: A qualitative study was carried out with the adoption of Grounded Theory as a research strategy. In this way, techniques and procedures of the method were followed that allowed the constant collection and analysis of the data, supported with the use of Atlas.ti software.Findings: The main theoretical contribution is the proposition of a conceptual model that considers emerging categories, subcategories, properties, and dimensions, that qualify the conceptual alignment between absorptive capacity and analytics and explain the existence of the construct over implementation. As entrepreneurial contributions, the configuration of knowledge absorption according to two analytic use patterns is emphasized: as oriented towards solving specific problems and as a guideline of institutional planning. 2020 artículo científico 1518-6776 https://www.redalyc.org/articulo.oa?id=195463513001 https://www.redalyc.org/journal/1954/195463513001/ https://www.redalyc.org/journal/1954/195463513001/html/ https://www.redalyc.org/journal/1954/195463513001/195463513001.epub https://www.redalyc.org/journal/1954/195463513001/movil 10.1590/1678-6971/eRAMR200036 en http://www.redalyc.org/revista.oa?id=1954 RAM. Revista de Administração Mackenzie application/pdf Universidade Presbiteriana Mackenzie RAM. Revista de Administração Mackenzie (Brasil) Num.2 Vol.21
title ABSORPTIVE CAPACITY IN ANALYTICS IMPLEMENTATIONS: A RESEARCH MODEL
topic Administración y Contabilidad
Analytics
Grounded Theory
Value extraction
Big Data Analytics
Absorptive capacity
url https://www.redalyc.org/articulo.oa?id=195463513001
https://www.redalyc.org/journal/1954/195463513001/
https://www.redalyc.org/journal/1954/195463513001/html/
https://www.redalyc.org/journal/1954/195463513001/195463513001.epub
https://www.redalyc.org/journal/1954/195463513001/movil