THE IMPORTANCE OF CORPORATE REPUTATION OF A MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMER RETENTION

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Bibliographic Details
Main Author:	Lorena Rodríguez Péreztrejo
Format:	Artículo científico
Language:	en
Published:	Pontificia Universidad Católica del Ecuador 2010
Subjects:	Comunicación PR stakeholders public relations customer retention Corporate reputation
Online Access:	Acceder al recurso
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