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THE IMPORTANCE OF CORPORATE REPUTATION OF A MEXICAN PACKAGING PRODUCER IN BUILDING CUSTOMER RETENTION

Fuente: Redalyc

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Detalles Bibliográficos
Autor principal:	Lorena Rodríguez Péreztrejo
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Pontificia Universidad Católica del Ecuador 2010
Materias:	Comunicación PR stakeholders public relations customer retention Corporate reputation
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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