Cover Image

EL REINADO DE LAS MARCAS

Fuente: Redalyc

Saved in:

Bibliographic Details
Main Author:	Monserrat Pamplona Domínguez
Format:	Artículo científico
Language:	es
Published:	Pontificia Universidad Católica del Ecuador 2009
Subjects:	Comunicación branding Matt Haig best brands Brand Royalty
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Understanding the dimensions of athlete brand authenticity
by: Ali Hasaan
Published: (2021)

Branding cities, regions and countries: the roadmap of place brand equity
by: Fabiana Gondim Mariutti
Published: (2021)

The BrandCore Strength Model
by: Taiwo, Adeola
Published: (2026)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
by: ijesat
Published: (2025)

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
by: Durdana Ozretic Dosen, Ph.D.
Published: (2018)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
by: Eduardo de Paula e Silva Chaves
Published: (2017)

ECO-Branding: Consumer Responses to Sustainability Claims in Advertising
by: Karmarkar, Gayatree Anand
Published: (2026)

Role of a professional football team in the development of a city branding: a literature review
by: Fernández, Manuel Lopezneria, et al.
Published: (2022)

DETERMINANTS OF THE SUCCESS OF GLOBAL AND LOCAL BRANDS IN LATIN AMERICA
by: PABLO FARÍAS
Published: (2015)

Country Brand Equity: The Role of Image and Reputation
by: Fabiana Gondim Mariutti
Published: (2020)

The Corporate Branding In International Operations
by: Juliana Rodrigues
Published: (2017)

Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors’ Brands and Supermarket’s Private Labels
by: José Sarto Freire Castelo
Published: (2016)

Effect of brand trust and commitment of a mobile wallet in Indonesia
by: H. D. Putra
Published: (2020)

Determinant Factors of Fuel Consumption Behavior: Evidence from Indonesia
by: A.K.R. PRABUMENANG
Published: (2020)

Luxury brands: Awareness and image and its influence on loyalty and engagement
by: Valentín Gallart-Camahort
Published: (2021)

The Illusion of Luxury: Augmented Reality's Clash with Brand Essence
by: Finken, David, et al.
Published: (2024)

THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES
by: Ramūnas Časas
Published: (2016)

Effectiveness of Influencer Marketing vs Social Media Sponsored Advertising
by: YOSRA JARRAR
Published: (2020)

El branded content en el medio sonoro: estudio comparativo de su idoneidad en la radio frente al podcasting
by: María Fitó-Carreras
Published: (2024)

“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: The mediating role of employee critical psychological states
by: Mohsin Altaf
Published: (2018)

E-BRANDING DE DESTINOS E IMAGEN AFECTIVA Un estudio sobre la percepción de los consumidores a partir de las redes sociales oficiales de Porto de Galinhas (PE – Brasil)
by: Isadora Bianca Cavalcanti Silva
Published: (2020)

Reflections on the challenging mission of the country brand construct in the international business setting
by: Fabiana Gondim Mariutti
Published: (2015)

BRAND PERSONALITY SCALE: IS IT APPLICABLE FOR A SMALL EMERGING COUNTRY?
by: Vytautas Dikcius
Published: (2018)

Corporate brand building from the corporate stories perspective: a Brazilian football teams study
by: Edson Roberto Scharf
Published: (2017)

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
by: Friebe, Rafael Maria
Published: (2026)

dataset agences Tours Opérateurs.csv
by: BASSRI
Published: (2026)

Place branding in tourism: a review of theoretical approaches and management practices
by: Marta Almeyda-Ibáñez
Published: (2017)

Brand Personality Dimensions in the Brazilian Context
by: Karlan Muller Muniz
Published: (2012)

Privilege
by: Luciana Manfredi
Published: (2006)

Searching most influential variables to brand loyalty measurements: An exploratory study
by: Jorge Vera
Published: (2017)

Measuring the influence of customer-based store brand equity in the purchase intention
by: Cristina Calvo Porral
Published: (2015)

Foreign Branding: Examining the Relationship between Language and International Brand Evaluations
by: Sergio Olavarrieta Soto
Published: (2009)

Branded Tourist Routes: The Typology, Characteristics, and World Practice
by: Afanasiev, Oleg E., et al.
Published: (2024)

Moda e Co-Branding: uma associação de sucesso
by: Patrícia Ceccato
Published: (2010)

VALOR DA MARCA: TESTE EMPÍRICO DA IMPORTÂNCIA DAS DIMENSÕES FORMADORAS DO VALOR DA MARCA NA PERSPECTIVA DO CONSUMIDOR NO CONTEXTO BRASILEIRO
by: Luiz Sergio Costa
Published: (2012)

A theoretical study on country brand and its management
by: Maria Gabriela Montanari
Published: (2018)

CUSTOMER-BASED BRAND EQUITY FOR A TOURISM DESTINATION (CBBETD): THE SPECIFIC CASE OF BANDUNG CITY, INDONESIA
by: Hartanto Yuwo
Published: (2013)

UMA DÉCADA DE CONSUMO DE TELEFONIA CELULAR REFLETIDA NA PUBLICIDADE DE UMA MARCA.
by: Silvio Koiti Sato
Published: (2012)

DO USO DE CELEBRIDADES EM PUBLICIDADE
by: Celso Figueiredo Neto
Published: (2014)

Effect of Nostalgia on Customer Loyalty to Brand Post - Merger/Acquisition
by: Ana Carolina Toledo
Published: (2016)