LA EFICACIA DE LA PUBLICIDAD SOCIAL EN LAS REDES SOCIALES. UN EXPERIMENTO ONLINE CON USUARIOS JÓVENES

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Bibliographic Details
Main Author:	Alfonso Méndiz
Format:	Artículo científico
Language:	es
Published:	Pontificia Universidad Católica del Ecuador 2013
Subjects:	Comunicación NGO youth experiment social networks social advertising
Online Access:	Acceder al recurso
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