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| Formato: | Artículo científico |
| Lenguaje: | en |
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Pontificia Universidad Católica del Ecuador
2016
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| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=199550145033 |
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- The Bad Things I Have Done with You: Brazilian Audience’s Appropriations of True Blood’s Fictional Universe Rodrigo Lessa João Araújo Júnia Ortiz Comunicación True Blood Fan Culture Brazilian Audience Fictional Universe American Television In this article, we present results of a survey designed to explore how Brazilian viewers of HBO’s True Blood interact with its world-building characteristics. The main goal is to understand in depth the viewers and their relations with the series storyworld. The general assumptions of this article, as well as the basis that generated the questions of our survey, are derivative of participatory culture issues. This means that we use the lens of participatory culture theoretical framework to understand how TV viewers interact with the media they consume. The data were obtained with the application of an online survey between March 21 and March 28, 2014. We were able to reach non-fans, regular viewers (0, 7%, n=2), moderate fans (29, 3%, n=83), and hardcore True Blood fans (70%, n=198) as well. Despite the possible sample biases (e.g. people who consume fan-generated content), we believe we could reach a diversified amount of True Blood viewers. In total, we had 283 respondents. Our goal was that the questions of the survey encompassed with special attention the audience’s relationship with the fictional world, and, because of that, we decided to take into account certain theoretical issues that academic works on the theme highlight. The issues chosen were authentication, saturation, consistency, and accessibility, which we believe that it was expressed well through the survey’s questions. To test the possible relationships among the variables considered in this study, we applied a bivariate analysis through the crossing of all quantitative variables, two by two. We calculated Pearson product-moment correlation coefficient to each of such relations, aiming at the verification of tendencies, influences, or coincidences. All the statistical analysis were electronically processes through SPSS - Statistical Package of Social Science. 2016 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199550145033 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.95 Vol.20