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| Format: | Artículo científico |
| Sprache: | en |
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Pontificia Universidad Católica del Ecuador
2017
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=199551160027 |
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Inhaltsangabe:
- Beyond the organicist metaphor: Media ecology through assemblage theory Laureano Ralón Comunicación McLuhan DeLanda media ecology assemblage theory This article conducts a speculative analysis of the media ecology framework and, in particular, of Marshall McLuhan’s media philosophy, through the prism of assemblage theory – a Deleuzian-inspired philosophy of multiplicities systematized over the last decade by Mexican-born thinker Manuel DeLanda. Through an interventionist approach seeking to push McLuhanism beyond its very limits, the article is concerned with a certain dimension of its conceptual body which cannot be accommodated by its own parameters. Specifically, we identify McLuhan’s substitution of the term “global theater” for his wellknown “global village” as an indication of a paradigm shift in his late thinking – a transition from a metaphysics of identity to a philosophy of differences and multiplicities. By developing this hidden dimension through the tenets of assemblage theory, new untapped forces are unleashed from the McLuhan corpus, providing important clues for a potential reassessment of his media philosophy and, more generally, the media ecology framework. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199551160027 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.96 Vol.21