Influence of McLuhan's Theoretical Approaches and Technologies in Advertising
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Pontificia Universidad Católica del Ecuador
2017
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| _version_ | 1876428481166835712 |
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| author | Marco López Paredes |
| author_facet | Marco López Paredes |
| contents | Influence of McLuhan's Theoretical Approaches and Technologies in Advertising Marco López Paredes Comunicación McLuhan Campaigns Advertising Audiovisual Communication This paper aims to become a theoretical reference for future researchers in this regard and in turn seeks to build new forms of thinking based on an analysis of the current state of art in the subject matter of study enriching it with the discursive argument from the interpretation and approach of the A reality studied with the main contributions of Marshall McLuhan in the theories of communication expressed in the evolution of technologies and how this has influenced advertising practice, bringing it to new technologies with an overwhelming practice by the increasing use of Is in the users. Several campaigns associated to the audiovisual practice in new technologies with a methodology of sequential and logical structure are presented as object of study as well as a guide for the approach of the investigation that relates advertising spaces with the theoretical foundations exposed by McLuhan. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199552192011 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.97 Vol.21 |
| format | Artículo científico |
| id | redalyc_199552192011 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Pontificia Universidad Católica del Ecuador |
| spellingShingle | Influence of McLuhan's Theoretical Approaches and Technologies in Advertising Marco López Paredes Comunicación McLuhan Campaigns Advertising Audiovisual Communication Influence of McLuhan's Theoretical Approaches and Technologies in Advertising Marco López Paredes Comunicación McLuhan Campaigns Advertising Audiovisual Communication This paper aims to become a theoretical reference for future researchers in this regard and in turn seeks to build new forms of thinking based on an analysis of the current state of art in the subject matter of study enriching it with the discursive argument from the interpretation and approach of the A reality studied with the main contributions of Marshall McLuhan in the theories of communication expressed in the evolution of technologies and how this has influenced advertising practice, bringing it to new technologies with an overwhelming practice by the increasing use of Is in the users. Several campaigns associated to the audiovisual practice in new technologies with a methodology of sequential and logical structure are presented as object of study as well as a guide for the approach of the investigation that relates advertising spaces with the theoretical foundations exposed by McLuhan. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199552192011 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.97 Vol.21 |
| title | Influence of McLuhan's Theoretical Approaches and Technologies in Advertising |
| topic | Comunicación McLuhan Campaigns Advertising Audiovisual Communication |
| url | https://www.redalyc.org/articulo.oa?id=199552192011 |