New trends in Marketing due to the growth of Internet usage
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Redalyc
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Pontificia Universidad Católica del Ecuador
2017
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| _version_ | 1876489520492314624 |
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| author | Irene García Medina |
| author_facet | Irene García Medina |
| contents | New trends in Marketing due to the growth of Internet usage Irene García Medina Patrícia Margarida Farias Coelho Elena Bellido-Pérez Comunicación Internet Internet Internet Internet Internet The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a mar keting perspective. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199553113019 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.98 Vol.21 |
| format | Artículo científico |
| id | redalyc_199553113019 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Pontificia Universidad Católica del Ecuador |
| spellingShingle | New trends in Marketing due to the growth of Internet usage Irene García Medina Comunicación Internet Internet Internet Internet Internet New trends in Marketing due to the growth of Internet usage Irene García Medina Patrícia Margarida Farias Coelho Elena Bellido-Pérez Comunicación Internet Internet Internet Internet Internet The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a mar keting perspective. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199553113019 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.98 Vol.21 |
| title | New trends in Marketing due to the growth of Internet usage |
| topic | Comunicación Internet Internet Internet Internet Internet |
| url | https://www.redalyc.org/articulo.oa?id=199553113019 |