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| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Pontificia Universidad Católica del Ecuador
2017
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=199553113019 |
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Inhaltsangabe:
- New trends in Marketing due to the growth of Internet usage Irene García Medina Patrícia Margarida Farias Coelho Elena Bellido-Pérez Comunicación Internet Internet Internet Internet Internet The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a mar keting perspective. 2017 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199553113019 en http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.98 Vol.21