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| Format: | Artículo científico |
| Language: | es |
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Pontificia Universidad Católica del Ecuador
2025
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| Online Access: | https://www.redalyc.org/articulo.oa?id=199582404008 https://www.redalyc.org/journal/1995/199582404008/ https://www.redalyc.org/journal/1995/199582404008/html/ https://www.redalyc.org/journal/1995/199582404008/199582404008.epub https://www.redalyc.org/journal/1995/199582404008/movil |
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Table of Contents:
- Mujer en foco: interacciones con las películas de Greta Gerwig en Letterboxd Helena Godoy de Almeida Leite Vanessa Hartmann Alves Carolina Fernandes da Silva Mandaji Comunicación letterboxd Audiovisual interaction greta gerwig gender studies Academic productions on gender studies have grown significantly in the field of Communication, especially since 2015. The cultural construction of what it means to be a woman, particularly in the audiovisual industry, is shaped by misogynistic and sexist discourses that devalue women’s labor. This study explores how audiences perceive films directed by women, focusing on Letterboxd, a social network dedicated to film discussion and discovery. The methodology includes a quantitative analysis of user comments on Greta Gerwig’s films — Lady Bird (2017), Little Women (2019), and Barbie (2023) — to identify recurring terms and themes related to gender. The objectives are: 1) to analyze interactions with Gerwig’s films on Letterboxd; 2) to identify the main topics discussed by users; 3) to highlight relevant terms connected to gender discussions; and 4) to understand the platform’s role in shaping audience engagement with women-centered films. Preliminary findings suggest that user interactions reflect female experiences and gender power dynamics, underscoring Letterboxd’s potential as a tool for studying gender representation in audiovisual works. This research also emphasizes the platform’s unique ability to capture audience perceptions in a structured and accessible way. The study contributes to broader discussions about gender in cinema and digital culture, opening avenues for future research on the reception of female-directed films in digital spaces. 2025 artículo científico 1605-4806 https://www.redalyc.org/articulo.oa?id=199582404008 https://www.redalyc.org/journal/1995/199582404008/ https://www.redalyc.org/journal/1995/199582404008/html/ https://www.redalyc.org/journal/1995/199582404008/199582404008.epub https://www.redalyc.org/journal/1995/199582404008/movil 10.26807/rp.v29i122.2206 es http://www.redalyc.org/revista.oa?id=1995 Razón y Palabra application/pdf Pontificia Universidad Católica del Ecuador Razón y Palabra (Ecuador) Num.122 Vol.29