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| Format: | Artículo científico |
| Sprache: | pt |
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Universidade de São Paulo
2015
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=203242219012 |
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Inhaltsangabe:
- USABILIDADE E PREFERÊNCIA DE USO NA REDE SOCIALFACEBOOK: UMA ANÁLISE NETNOGRÁFICA DO SUSUÁRIOS TECNOLÓGICOS Naiara Silva Ferreira Emílio José Montero Arruda Filho Ingeniería Facebook netnography technological usability Preference of technology use This article presents a study about the preference of use in virtual social networks, using Facebook as object of study, to identify the motivational factors for the usability of this technology platform. The social network Facebook has been chosen to present a technological scenario of high sociability and virtual interaction. The methodology used was the netnography, being made through the collection of discussions in North American sites of news and forums online, where there is a large critical user participation on the internet, about the gains and frustrations in this context. The content analysis was performed comparing the categories of users found in the literature about values that motivate consumer technology, describing the hedonic, social, utilitarian values and perceptions of risk in consumption when related to lack of privacy. The results show two main groups of users of this technology and 7 subgroups. Therefore, the contribution of the study is that the formation of these groups may reflect technological usability of user groups around the world. The study also brings to the discussion issues related to the behaviors of the users of virtual networks which can be useful for businesses and their relationships with consumers and also the development of new knowledge from such criticism and demands that digital consumers expose about the technologies. 2015 artículo científico 1807-1775 https://www.redalyc.org/articulo.oa?id=203242219012 pt http://www.redalyc.org/revista.oa?id=2032 JISTEM: Journal of Information Systems and Technology Management application/pdf Universidade de São Paulo JISTEM: Journal of Information Systems and Technology Management (Brasil) Num.2 Vol.12