COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS
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| Format: | Artículo científico |
| Sprache: | en |
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Universidade de São Paulo
2015
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| _version_ | 1876460147159597056 |
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| author | Joelson Obregão Matoso |
| author_facet | Joelson Obregão Matoso |
| contents | COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS Joelson Obregão Matoso Gustavo Abib Ingeniería Strategy Resources Software market Competitive advantage Organizational Competences In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the fac tors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the R esource - based View (RBV) and the Market - based View (MBV) to attempt to explain the competitive advantage held by Totvs Curitiba, a fran chise of Totvs, which in turn is a Brazilian company that is a market leader in ERP service provision. In methodological terms, this is a Case Study for which data was collected during interviews and by observation and review of secondary documentary sourc es. The results suggest that the franchise's market - leading position was built on a relationship, which is identifiable in the results of this study, between the strategies adopted, resources controlled and competences developed. 2015 artículo científico 1807-1775 https://www.redalyc.org/articulo.oa?id=203243872007 en http://www.redalyc.org/revista.oa?id=2032 JISTEM: Journal of Information Systems and Technology Management application/pdf Universidade de São Paulo JISTEM: Journal of Information Systems and Technology Management (Brasil) Num.3 Vol.12 |
| format | Artículo científico |
| id | redalyc_203243872007 |
| institution | Redalyc |
| language | en |
| publishDate | 2015 |
| publisher | Universidade de São Paulo |
| spellingShingle | COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS Joelson Obregão Matoso Ingeniería Strategy Resources Software market Competitive advantage Organizational Competences COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS Joelson Obregão Matoso Gustavo Abib Ingeniería Strategy Resources Software market Competitive advantage Organizational Competences In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the fac tors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the R esource - based View (RBV) and the Market - based View (MBV) to attempt to explain the competitive advantage held by Totvs Curitiba, a fran chise of Totvs, which in turn is a Brazilian company that is a market leader in ERP service provision. In methodological terms, this is a Case Study for which data was collected during interviews and by observation and review of secondary documentary sourc es. The results suggest that the franchise's market - leading position was built on a relationship, which is identifiable in the results of this study, between the strategies adopted, resources controlled and competences developed. 2015 artículo científico 1807-1775 https://www.redalyc.org/articulo.oa?id=203243872007 en http://www.redalyc.org/revista.oa?id=2032 JISTEM: Journal of Information Systems and Technology Management application/pdf Universidade de São Paulo JISTEM: Journal of Information Systems and Technology Management (Brasil) Num.3 Vol.12 |
| title | COMPETITIVE ADVANTAGE OF A FRANCHISEE IN THE SOFTWARE MARKET: THE CASE OF TOTVS |
| topic | Ingeniería Strategy Resources Software market Competitive advantage Organizational Competences |
| url | https://www.redalyc.org/articulo.oa?id=203243872007 |