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MANAGING UNCERTAINTY IN PRODUCT INNOVATION USING MARKETING STRATEGIES

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Detalles Bibliográficos
Autor principal:	Gláucia Fernandes
Formato:	Artículo científico
Lenguaje:	en
Publicado:	Universidade de São Paulo 2016
Materias:	Ingeniería Innovation uncertainties risk management 4P's of innovation projects of R&D and IT
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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