Reseña de "Como Construir Marcas Líderes" de David A. Aaker e Erich Joachimsthaler, "Brand Asset Management Driving Profitable Growth Through Your Brands" de Scott M. Davis y "Build Your Own Garage" de Bernd H. Schmitt e Laura Brown
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Redalyc
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| Format: | Artículo científico |
| Language: | pt |
| Published: |
Fundação Getulio Vargas
2002
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