Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries
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| Format: | Artículo científico |
| Sprache: | en |
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Universidad EAN
2017
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| _version_ | 1876440535092166656 |
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| author | José Manuel Saiz - Álvarez |
| author_facet | José Manuel Saiz - Álvarez |
| contents | Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries José Manuel Saiz - Álvarez Alicia Coduras Martínez Carlos Cuervo - Arango Administración y Contabilidad risk value crisis Entrepreneurship digital marketing As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing h as a key role to play, for it can serve as a tool based on technology and applied to foster nascent entrepreneurship. Using data for GEM Latin American countries, and applying clustering analysis based on the K - means method, the objective of this work is to test if the actual First Global Financial Crisis (FGFC) has altered the entrepreneurial values in Latin American firms. The main result of this work is that the traits of entrepreneurial activity in GEM Latin American countries have progressively shi fted from quantity to quality, so digital marketing is having an increasing importance. 2017 artículo científico 0120-8160 https://www.redalyc.org/articulo.oa?id=20652069002 https://www.redalyc.org/journal/206/20652069002/ https://www.redalyc.org/journal/206/20652069002/html/ https://www.redalyc.org/journal/206/20652069002/20652069002.epub https://www.redalyc.org/journal/206/20652069002/movil en http://www.redalyc.org/revista.oa?id=206 Revista Escuela de Administración de Negocios application/pdf Universidad EAN Revista Escuela de Administración de Negocios (Colombia) Num.82 |
| format | Artículo científico |
| id | redalyc_20652069002 |
| institution | Redalyc |
| language | en |
| publishDate | 2017 |
| publisher | Universidad EAN |
| spellingShingle | Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries José Manuel Saiz - Álvarez Administración y Contabilidad risk value crisis Entrepreneurship digital marketing Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries José Manuel Saiz - Álvarez Alicia Coduras Martínez Carlos Cuervo - Arango Administración y Contabilidad risk value crisis Entrepreneurship digital marketing As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing h as a key role to play, for it can serve as a tool based on technology and applied to foster nascent entrepreneurship. Using data for GEM Latin American countries, and applying clustering analysis based on the K - means method, the objective of this work is to test if the actual First Global Financial Crisis (FGFC) has altered the entrepreneurial values in Latin American firms. The main result of this work is that the traits of entrepreneurial activity in GEM Latin American countries have progressively shi fted from quantity to quality, so digital marketing is having an increasing importance. 2017 artículo científico 0120-8160 https://www.redalyc.org/articulo.oa?id=20652069002 https://www.redalyc.org/journal/206/20652069002/ https://www.redalyc.org/journal/206/20652069002/html/ https://www.redalyc.org/journal/206/20652069002/20652069002.epub https://www.redalyc.org/journal/206/20652069002/movil en http://www.redalyc.org/revista.oa?id=206 Revista Escuela de Administración de Negocios application/pdf Universidad EAN Revista Escuela de Administración de Negocios (Colombia) Num.82 |
| title | Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries |
| topic | Administración y Contabilidad risk value crisis Entrepreneurship digital marketing |
| url | https://www.redalyc.org/articulo.oa?id=20652069002 https://www.redalyc.org/journal/206/20652069002/ https://www.redalyc.org/journal/206/20652069002/html/ https://www.redalyc.org/journal/206/20652069002/20652069002.epub https://www.redalyc.org/journal/206/20652069002/movil |