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Bibliographic Details
Main Author:	Cristian Muñoz Navarro
Format:	Artículo científico
Language:	en
Published:	Universidad ICESI 2006
Subjects:	Administración y Contabilidad image brand Culture positioning advertising
Online Access:	https://www.redalyc.org/articulo.oa?id=21210003 https://www.redalyc.org/journal/212/21210003/ https://www.redalyc.org/journal/212/21210003/html/ https://www.redalyc.org/journal/212/21210003/21210003.epub https://www.redalyc.org/journal/212/21210003/movil
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