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| Format: | Artículo científico |
| Sprache: | en |
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Universidad ICESI
2019
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=21261362001 https://www.redalyc.org/journal/212/21261362001/ https://www.redalyc.org/journal/212/21261362001/html/ https://www.redalyc.org/journal/212/21261362001/21261362001.epub https://www.redalyc.org/journal/212/21261362001/movil |
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Inhaltsangabe:
- The dual face of corporate social responsibility in social businesses: a closer look at the Colombian reality Orlando E. Contreras-Pacheco Leonardo H. Talero-Sarmiento Julio C. Camacho-Pinto Administración y Contabilidad normative CSR social business instrumentalist CSR organizational identification Corporate social responsibility While the instrumental notion of corporate social responsibility (CSR) focusses on what is strategic, its normative viewpoint indicates what is appropriate. This work examines how social businesses’ (SBs) employees understand the notion of CSR concerning this conceptual tension. In order to do this, a qualitative content analysis supported by text mining techniques is performed in a micro-finance institution in Colombia. Results imply that employees with a high sense of belonging tend to endorse their organizations’ CSR orientation. Also, this work identifies two distinct clusters of SB’s employees based on their notion of CSR: a sizeable instrumental group and a small normative one. This contributes to a better understanding of the CSR field by visualizing the conflict/complementarity of individual perspectives.JEL classification: M10, M12, M14. 2019 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21261362001 https://www.redalyc.org/journal/212/21261362001/ https://www.redalyc.org/journal/212/21261362001/html/ https://www.redalyc.org/journal/212/21261362001/21261362001.epub https://www.redalyc.org/journal/212/21261362001/movil 10.18046/j.estger.2019.151.3123 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.151 Vol.35