Co-creation in conventional and collaborative businesses
Fuente:
Redalyc
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Artículo científico |
| Sprache: | en |
| Veröffentlicht: |
Universidad ICESI
2019
|
| Schlagworte: | |
| Online-Zugang: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| _version_ | 1876485549178486784 |
|---|---|
| author | Lívia Nogueira-Pellizzoni |
| author_facet | Lívia Nogueira-Pellizzoni |
| contents | Co-creation in conventional and collaborative businesses Lívia Nogueira-Pellizzoni Renata Francisco Baldanza Administración y Contabilidad co creation fashion business Collaborative consumption This study sought to understand how consumer predisposition to co-creation varies between conventional and collaborative fashion businesses. To this end, an inductive research of quantitative nature was performed through a quasi-experiment in which two scenarios were constructed: collaborative business and conventional business. Data were obtained through a questionnaire that measured the consumer’s perception with regard to dialogue, access, risks and benefits and transparency (DART) following the experiment’s design. Statistical analysis consisted of descriptive, reliability, factorial and means comparison. Data analysis indicated the rejection of some hypotheses. It was concluded that there are differences in the two types of business in terms of their predisposition to co-creation, with conventional businesses exhibiting a greater predisposition to co-creation than collaborative businesses.JEL classification: M30, M31, M39. 2019 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21261362012 https://www.redalyc.org/journal/212/21261362012/ https://www.redalyc.org/journal/212/21261362012/html/ https://www.redalyc.org/journal/212/21261362012/21261362012.epub https://www.redalyc.org/journal/212/21261362012/movil 10.18046/j.estger.2019.151.3055 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.151 Vol.35 |
| format | Artículo científico |
| id | redalyc_21261362012 |
| institution | Redalyc |
| language | en |
| publishDate | 2019 |
| publisher | Universidad ICESI |
| spellingShingle | Co-creation in conventional and collaborative businesses Lívia Nogueira-Pellizzoni Administración y Contabilidad co creation fashion business Collaborative consumption Co-creation in conventional and collaborative businesses Lívia Nogueira-Pellizzoni Renata Francisco Baldanza Administración y Contabilidad co creation fashion business Collaborative consumption This study sought to understand how consumer predisposition to co-creation varies between conventional and collaborative fashion businesses. To this end, an inductive research of quantitative nature was performed through a quasi-experiment in which two scenarios were constructed: collaborative business and conventional business. Data were obtained through a questionnaire that measured the consumer’s perception with regard to dialogue, access, risks and benefits and transparency (DART) following the experiment’s design. Statistical analysis consisted of descriptive, reliability, factorial and means comparison. Data analysis indicated the rejection of some hypotheses. It was concluded that there are differences in the two types of business in terms of their predisposition to co-creation, with conventional businesses exhibiting a greater predisposition to co-creation than collaborative businesses.JEL classification: M30, M31, M39. 2019 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21261362012 https://www.redalyc.org/journal/212/21261362012/ https://www.redalyc.org/journal/212/21261362012/html/ https://www.redalyc.org/journal/212/21261362012/21261362012.epub https://www.redalyc.org/journal/212/21261362012/movil 10.18046/j.estger.2019.151.3055 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.151 Vol.35 |
| title | Co-creation in conventional and collaborative businesses |
| topic | Administración y Contabilidad co creation fashion business Collaborative consumption |
| url | https://www.redalyc.org/articulo.oa?id=21261362012 https://www.redalyc.org/journal/212/21261362012/ https://www.redalyc.org/journal/212/21261362012/html/ https://www.redalyc.org/journal/212/21261362012/21261362012.epub https://www.redalyc.org/journal/212/21261362012/movil |