Personal values and gift giving act: a proposed connection
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Redalyc
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| Format: | Artículo científico |
| Langue: | en |
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Universidad ICESI
2020
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| _version_ | 1876438022721896448 |
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| author | Sérgio Cruz Passos |
| author_facet | Sérgio Cruz Passos |
| contents | Personal values and gift giving act: a proposed connection Sérgio Cruz Passos Ramon Silva Leite Marcelo de Rezende Pinto Administración y Contabilidad attitudes Gift giving personal values consumer behavior The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also considering the role of gender in these relationships. A survey was carried out on 1,085 consumers. Through structural equation modeling with partial least squares (SEM-PLS), it was verified that the gift giving act is influenced by five personal values: self-direction, hedonism, tradition, achievement, and power. The results show that personal values can be used to predict the behavior of gifting. This study integrates Gift-Giving Theory and Personal Values Theory to better understand consumer attitudes and behaviors. 2020 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21265006009 https://www.redalyc.org/journal/212/21265006009/ https://www.redalyc.org/journal/212/21265006009/html/ https://www.redalyc.org/journal/212/21265006009/21265006009.epub https://www.redalyc.org/journal/212/21265006009/movil 10.18046/j.estger.2020.155.3539 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.155 Vol.36 |
| format | Artículo científico |
| id | redalyc_21265006009 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidad ICESI |
| spellingShingle | Personal values and gift giving act: a proposed connection Sérgio Cruz Passos Administración y Contabilidad attitudes Gift giving personal values consumer behavior Personal values and gift giving act: a proposed connection Sérgio Cruz Passos Ramon Silva Leite Marcelo de Rezende Pinto Administración y Contabilidad attitudes Gift giving personal values consumer behavior The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also considering the role of gender in these relationships. A survey was carried out on 1,085 consumers. Through structural equation modeling with partial least squares (SEM-PLS), it was verified that the gift giving act is influenced by five personal values: self-direction, hedonism, tradition, achievement, and power. The results show that personal values can be used to predict the behavior of gifting. This study integrates Gift-Giving Theory and Personal Values Theory to better understand consumer attitudes and behaviors. 2020 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21265006009 https://www.redalyc.org/journal/212/21265006009/ https://www.redalyc.org/journal/212/21265006009/html/ https://www.redalyc.org/journal/212/21265006009/21265006009.epub https://www.redalyc.org/journal/212/21265006009/movil 10.18046/j.estger.2020.155.3539 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.155 Vol.36 |
| title | Personal values and gift giving act: a proposed connection |
| topic | Administración y Contabilidad attitudes Gift giving personal values consumer behavior |
| url | https://www.redalyc.org/articulo.oa?id=21265006009 https://www.redalyc.org/journal/212/21265006009/ https://www.redalyc.org/journal/212/21265006009/html/ https://www.redalyc.org/journal/212/21265006009/21265006009.epub https://www.redalyc.org/journal/212/21265006009/movil |