Neuromarketing: Its current status and research perspectives
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Redalyc
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| Natura: | Artículo científico |
| Lingua: | en |
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Universidad ICESI
2020
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| _version_ | 1876482825558949888 |
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| author | Pedro Duque-Hurtado |
| author_facet | Pedro Duque-Hurtado |
| contents | Neuromarketing: Its current status and research perspectives Pedro Duque-Hurtado Veronica Samboni-Rodriguez Mariana Castro-Garcia Luz Alexandra Montoya-Restrepo Ivan Alonso Montoya-Restrepo Administración y Contabilidad bibliometrics Neuromarketing consumer behavior systematic review scientific mapping This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate tool used in systematic literature reviews by integrating bibliometrics and network analyses. In the case of this paper, an exploration of the Web of Science (WoS) and Scopus databases was carried out. The records obtained enabled the construction of the network of the most relevant documents in the field, which were categorized into “classical”, “structural”, and “recent”. This process allowed for the identification of three perspectives or research correlates. Additionally, it became evident that neuromarketing is still an immature and incipient area with a low degree of theoretical consensus. 2020 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21265891014 https://www.redalyc.org/journal/212/21265891014/ https://www.redalyc.org/journal/212/21265891014/html/ https://www.redalyc.org/journal/212/21265891014/21265891014.epub https://www.redalyc.org/journal/212/21265891014/movil 10.18046/j.estger.2020.157.3890 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.157 Vol.36 |
| format | Artículo científico |
| id | redalyc_21265891014 |
| institution | Redalyc |
| language | en |
| publishDate | 2020 |
| publisher | Universidad ICESI |
| spellingShingle | Neuromarketing: Its current status and research perspectives Pedro Duque-Hurtado Administración y Contabilidad bibliometrics Neuromarketing consumer behavior systematic review scientific mapping Neuromarketing: Its current status and research perspectives Pedro Duque-Hurtado Veronica Samboni-Rodriguez Mariana Castro-Garcia Luz Alexandra Montoya-Restrepo Ivan Alonso Montoya-Restrepo Administración y Contabilidad bibliometrics Neuromarketing consumer behavior systematic review scientific mapping This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate tool used in systematic literature reviews by integrating bibliometrics and network analyses. In the case of this paper, an exploration of the Web of Science (WoS) and Scopus databases was carried out. The records obtained enabled the construction of the network of the most relevant documents in the field, which were categorized into “classical”, “structural”, and “recent”. This process allowed for the identification of three perspectives or research correlates. Additionally, it became evident that neuromarketing is still an immature and incipient area with a low degree of theoretical consensus. 2020 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21265891014 https://www.redalyc.org/journal/212/21265891014/ https://www.redalyc.org/journal/212/21265891014/html/ https://www.redalyc.org/journal/212/21265891014/21265891014.epub https://www.redalyc.org/journal/212/21265891014/movil 10.18046/j.estger.2020.157.3890 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.157 Vol.36 |
| title | Neuromarketing: Its current status and research perspectives |
| topic | Administración y Contabilidad bibliometrics Neuromarketing consumer behavior systematic review scientific mapping |
| url | https://www.redalyc.org/articulo.oa?id=21265891014 https://www.redalyc.org/journal/212/21265891014/ https://www.redalyc.org/journal/212/21265891014/html/ https://www.redalyc.org/journal/212/21265891014/21265891014.epub https://www.redalyc.org/journal/212/21265891014/movil |