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Bibliographic Details
Main Author: Madelyn Mendoza-Moreira
Format: Artículo científico
Language:es
Published: Universidad ICESI 2022
Subjects:
Administración y Contabilidad
influencia social
adopción del eWOM
intención de compra
eWOM en redes sociales
credibilidad percibida del eWOM
Online Access:https://www.redalyc.org/articulo.oa?id=21273969008
https://www.redalyc.org/journal/212/21273969008/
https://www.redalyc.org/journal/212/21273969008/html/
https://www.redalyc.org/journal/212/21273969008/21273969008.epub
https://www.redalyc.org/journal/212/21273969008/movil
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