An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises

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Bibliographic Details
Main Author:	Mónica Franco-Ángel
Format:	Artículo científico
Language:	en
Published:	Universidad ICESI 2022
Subjects:	Administración y Contabilidad SMEs SMEs management marketing strategy dynamic capabilities marketing capabilities
Online Access:	Acceder al recurso 1 Acceder al recurso 2 Acceder al recurso 3 Acceder al recurso 4 Acceder al recurso 5
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