Selecting corporate strategies using an Analytic Network Process Model: A case study
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| Format: | Artículo científico |
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Universidad ICESI
2023
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| _version_ | 1876429020399140864 |
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| author | Oscar Rubiano-Ovalle |
| author_facet | Oscar Rubiano-Ovalle |
| contents | Selecting corporate strategies using an Analytic Network Process Model: A case study Oscar Rubiano-Ovalle Jenny Fabiana Gaviria-Cuevas Administración y Contabilidad ANP SWOT multi making strategy The selection of organizational strategies should be approached with a systemic process that interrelates the decision elements. The objective of this paper is to present an organizational decision framework that incorporates the key elements in a decision-making process to select the best strategic option, considering the interdependence among all of them. A large Colombian company in the manufacturing sector is used as a case study. The Strengths, Weaknesses, Opportunities, Threats and Opportunities (SWOT) and the Analytical Network Process (ANP) approaches were combined for this purpose. The network integrates SWOT, Porter's generic strategies, corporate strategies, and, as a new addition, key success factors (KSF). The results include the simultaneous ranking of the generic strategies and associated corporate strategies, as well as the ranking of the influence the key criteria clusters on the prioritized strategies. JEL classification: L19. 2023 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21282729006 https://www.redalyc.org/journal/212/21282729006/ https://www.redalyc.org/journal/212/21282729006/html/ https://www.redalyc.org/journal/212/21282729006/21282729006.epub https://www.redalyc.org/journal/212/21282729006/movil 10.18046/j.estger.2023.167.5873 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.168 Vol.39 |
| format | Artículo científico |
| id | redalyc_21282729006 |
| institution | Redalyc |
| language | en |
| publishDate | 2023 |
| publisher | Universidad ICESI |
| spellingShingle | Selecting corporate strategies using an Analytic Network Process Model: A case study Oscar Rubiano-Ovalle Administración y Contabilidad ANP SWOT multi making strategy Selecting corporate strategies using an Analytic Network Process Model: A case study Oscar Rubiano-Ovalle Jenny Fabiana Gaviria-Cuevas Administración y Contabilidad ANP SWOT multi making strategy The selection of organizational strategies should be approached with a systemic process that interrelates the decision elements. The objective of this paper is to present an organizational decision framework that incorporates the key elements in a decision-making process to select the best strategic option, considering the interdependence among all of them. A large Colombian company in the manufacturing sector is used as a case study. The Strengths, Weaknesses, Opportunities, Threats and Opportunities (SWOT) and the Analytical Network Process (ANP) approaches were combined for this purpose. The network integrates SWOT, Porter's generic strategies, corporate strategies, and, as a new addition, key success factors (KSF). The results include the simultaneous ranking of the generic strategies and associated corporate strategies, as well as the ranking of the influence the key criteria clusters on the prioritized strategies. JEL classification: L19. 2023 artículo científico 0123-5923 https://www.redalyc.org/articulo.oa?id=21282729006 https://www.redalyc.org/journal/212/21282729006/ https://www.redalyc.org/journal/212/21282729006/html/ https://www.redalyc.org/journal/212/21282729006/21282729006.epub https://www.redalyc.org/journal/212/21282729006/movil 10.18046/j.estger.2023.167.5873 en http://www.redalyc.org/revista.oa?id=212 Estudios Gerenciales application/pdf Universidad ICESI Estudios Gerenciales (Colombia) Num.168 Vol.39 |
| title | Selecting corporate strategies using an Analytic Network Process Model: A case study |
| topic | Administración y Contabilidad ANP SWOT multi making strategy |
| url | https://www.redalyc.org/articulo.oa?id=21282729006 https://www.redalyc.org/journal/212/21282729006/ https://www.redalyc.org/journal/212/21282729006/html/ https://www.redalyc.org/journal/212/21282729006/21282729006.epub https://www.redalyc.org/journal/212/21282729006/movil |