Saved in:
| Main Author: | |
|---|---|
| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Estado do Rio de Janeiro
2005
|
| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=21848106 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1866556294707544064 |
|---|---|
| author | Marcia Ribeiro Dias |
| author_facet | Marcia Ribeiro Dias |
| contents | Projeção da imagem partidária nas estratégias de campanha na televisão: uma análise do HGPE 2002 Marcia Ribeiro Dias Sociología campaign professionalism free TV campaign advertising party image and identification The objective of this article is to challenge the argument that political partiesare replaced by the mass communications media in contemporary electoraldynamics. The article seeks to demonstrate that the causes for the politicalparties decline are independent of the professionalization of electioncampaigns. The latter results exclusively from technological modernization,a process to which political parties may adjust more or less efficiently. Thearticle analyzes the construction of the party image during the free TVcampaign advertising time in Brazil in 2002 in order to demonstrate the use ofcollectivist strategies by the parties, highlighting a possible strengthening oftheir role through the TV campaign advertising. 2005 artículo científico 0011-5258 https://www.redalyc.org/articulo.oa?id=21848106 en http://www.redalyc.org/revista.oa?id=218 Dados - Revista de Ciências Sociais application/pdf Universidade do Estado do Rio de Janeiro Dados - Revista de Ciências Sociais (Brasil) Num.1 Vol.48 |
| format | Artículo científico |
| id | redalyc_21848106 |
| language | en |
| publishDate | 2005 |
| publisher | Universidade do Estado do Rio de Janeiro |
| spellingShingle | Projeção da imagem partidária nas estratégias de campanha na televisão: uma análise do HGPE 2002 Marcia Ribeiro Dias Sociología campaign professionalism free TV campaign advertising party image and identification Projeção da imagem partidária nas estratégias de campanha na televisão: uma análise do HGPE 2002 Marcia Ribeiro Dias Sociología campaign professionalism free TV campaign advertising party image and identification The objective of this article is to challenge the argument that political partiesare replaced by the mass communications media in contemporary electoraldynamics. The article seeks to demonstrate that the causes for the politicalparties decline are independent of the professionalization of electioncampaigns. The latter results exclusively from technological modernization,a process to which political parties may adjust more or less efficiently. Thearticle analyzes the construction of the party image during the free TVcampaign advertising time in Brazil in 2002 in order to demonstrate the use ofcollectivist strategies by the parties, highlighting a possible strengthening oftheir role through the TV campaign advertising. 2005 artículo científico 0011-5258 https://www.redalyc.org/articulo.oa?id=21848106 en http://www.redalyc.org/revista.oa?id=218 Dados - Revista de Ciências Sociais application/pdf Universidade do Estado do Rio de Janeiro Dados - Revista de Ciências Sociais (Brasil) Num.1 Vol.48 |
| title | Projeção da imagem partidária nas estratégias de campanha na televisão: uma análise do HGPE 2002 |
| topic | Sociología campaign professionalism free TV campaign advertising party image and identification |
| url | https://www.redalyc.org/articulo.oa?id=21848106 |