A Outra Face do Horário Gratuito: Partidos Políticos e Eleições Proporcionais na Televisão
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| Format: | Artículo científico |
| Language: | en |
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Universidade do Estado do Rio de Janeiro
2008
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| _version_ | 1876490406913376256 |
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| author | Fabro Steibel |
| author_facet | Fabro Steibel |
| contents | A Outra Face do Horário Gratuito: Partidos Políticos e Eleições Proporcionais na Televisão Fabro Steibel Carolina Maria Carneiro Afonso de Albuquerque Sociología television political parties proportional elections political communication Free Televised Election Campaign Advertising This article analyzes the impact of Free Television Advertising on proportionalelections in Brazil, based on an analysis of the data for the Rio de Janeiro CityCouncil elections in 2004. The article discusses the hypothesis raised bySchmitt, Carneiro, & Kuschnir that free TV advertising time allows politicalparties to organize their candidates hierarchically, establishing informalslates. The study thus links two types of evidence, concerning: 1) the efficacyof free TV time as an instrument for political communication, whereby moreTV time tends to translate into more votes for a candidate and 2) the analysis ofdifferent strategies adopted by the political parties to split the free advertisingtime between the candidates. 2008 artículo científico 0011-5258 https://www.redalyc.org/articulo.oa?id=21851208 en http://www.redalyc.org/revista.oa?id=218 Dados - Revista de Ciências Sociais application/pdf Universidade do Estado do Rio de Janeiro Dados - Revista de Ciências Sociais (Brasil) Num.2 Vol.51 |
| format | Artículo científico |
| id | redalyc_21851208 |
| institution | Redalyc |
| language | en |
| publishDate | 2008 |
| publisher | Universidade do Estado do Rio de Janeiro |
| spellingShingle | A Outra Face do Horário Gratuito: Partidos Políticos e Eleições Proporcionais na Televisão Fabro Steibel Sociología television political parties proportional elections political communication Free Televised Election Campaign Advertising A Outra Face do Horário Gratuito: Partidos Políticos e Eleições Proporcionais na Televisão Fabro Steibel Carolina Maria Carneiro Afonso de Albuquerque Sociología television political parties proportional elections political communication Free Televised Election Campaign Advertising This article analyzes the impact of Free Television Advertising on proportionalelections in Brazil, based on an analysis of the data for the Rio de Janeiro CityCouncil elections in 2004. The article discusses the hypothesis raised bySchmitt, Carneiro, & Kuschnir that free TV advertising time allows politicalparties to organize their candidates hierarchically, establishing informalslates. The study thus links two types of evidence, concerning: 1) the efficacyof free TV time as an instrument for political communication, whereby moreTV time tends to translate into more votes for a candidate and 2) the analysis ofdifferent strategies adopted by the political parties to split the free advertisingtime between the candidates. 2008 artículo científico 0011-5258 https://www.redalyc.org/articulo.oa?id=21851208 en http://www.redalyc.org/revista.oa?id=218 Dados - Revista de Ciências Sociais application/pdf Universidade do Estado do Rio de Janeiro Dados - Revista de Ciências Sociais (Brasil) Num.2 Vol.51 |
| title | A Outra Face do Horário Gratuito: Partidos Políticos e Eleições Proporcionais na Televisão |
| topic | Sociología television political parties proportional elections political communication Free Televised Election Campaign Advertising |
| url | https://www.redalyc.org/articulo.oa?id=21851208 |