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| Autore principale: | |
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| Natura: | Artículo científico |
| Lingua: | en |
| Pubblicazione: |
Universidade de São Paulo
2015
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=223438298002 |
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Sommario:
- Permanent demand excess as business strategy: an analysis of the Brazilian higher-education market Rodrigo Menon Simões Moita Carlos Eduardo Lobo e Silva Eduardo de Carvalho Andrade Administración y Contabilidad excess demand Higher education market segmentation Second, the paper analyzes this equilibrium empirically. We estimated the demand for undergraduate courses in Business Administration in the State of São Paulo. The results show that tuition, quality of incoming students and percentage of lecturers holding doctorates degrees are the determining factors of students’ choice. Since the student quality determines the demand for a HEI, it is calculated what the value is for a HEI to get better students; that is the total revenue that each HEI gives up to guarantee excess demand. Regarding the “investment” in selectivity, 39 HEIs in São Paulo give up a combined R$ 5 million (or US$ 3.14 million) in revenue per year per freshman class, which means 7.6% of the revenue coming from a freshman class. 2015 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223438298002 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.1 Vol.50