Understanding the hierarchy governance choice of some wineries in Brazil – case study of 3 Brazilian wineries

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1. Verfasser: Kassia Watanabe
Format: Artículo científico
Sprache:en
Veröffentlicht: Universidade de São Paulo 2016
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author Kassia Watanabe
author_facet Kassia Watanabe
contents Understanding the hierarchy governance choice of some wineries in Brazil – case study of 3 Brazilian wineries Kassia Watanabe Mark Wever Rúbia Nara Rinaldi Leão de Sousa Claudia Cheron Koenig Administración y Contabilidad property rights property rights Brazilian wineries Brazilian wineries resource based view This study aims to contribute towards understanding the multiple factors, which influence firm’s governance decisions. To identify some of these factors, three cases in the Brazilian wine industry were analyzed: Miolo located in Vale dos Vinhedos (South of Brazil) and in Vale do Rio São Francisco (Northeast of Brazil); Don Laurindo located in Vale dos Vinhedos; and ViniBrasil located in Vale do Rio São Francisco. For the most part, all three firms procure the grapes they use for their wine production in-house. Only Miolo purchases an insignificant amount of grapes outside of its production. By Brazilian standards, these regions have a long tradition of grape production and it is not difficult to purchase sufficient quantity of grapes to produce wine. However, the wineries are concerned also about the quality of the grapes they use and purchasing high-quality grapes might be critical issue. On the other hand, the quality of grapes is easily measured and the cost to buy in the market is cheaper than producing in-house. Furthermore, also the level of asset specificity present in the grape-grower–wine-producer transaction seems, by itself, insufficient to justify the use of hierarchical governance forms. Then, the aim of the article is to analyze the reasons why these wineries largely rely on hierarchy governance forms to procure their grape-inputs. What explains their use of hierarchy governance, given that both asset specificity and measurement problems appear to be relatively low?. 2016 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223444809003 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.1 Vol.51
format Artículo científico
id redalyc_223444809003
institution Redalyc
language en
publishDate 2016
publisher Universidade de São Paulo
spellingShingle Understanding the hierarchy governance choice of some wineries in Brazil – case study of 3 Brazilian wineries
Kassia Watanabe
Administración y Contabilidad
property rights
property rights
Brazilian wineries
Brazilian wineries
resource based view
Understanding the hierarchy governance choice of some wineries in Brazil – case study of 3 Brazilian wineries Kassia Watanabe Mark Wever Rúbia Nara Rinaldi Leão de Sousa Claudia Cheron Koenig Administración y Contabilidad property rights property rights Brazilian wineries Brazilian wineries resource based view This study aims to contribute towards understanding the multiple factors, which influence firm’s governance decisions. To identify some of these factors, three cases in the Brazilian wine industry were analyzed: Miolo located in Vale dos Vinhedos (South of Brazil) and in Vale do Rio São Francisco (Northeast of Brazil); Don Laurindo located in Vale dos Vinhedos; and ViniBrasil located in Vale do Rio São Francisco. For the most part, all three firms procure the grapes they use for their wine production in-house. Only Miolo purchases an insignificant amount of grapes outside of its production. By Brazilian standards, these regions have a long tradition of grape production and it is not difficult to purchase sufficient quantity of grapes to produce wine. However, the wineries are concerned also about the quality of the grapes they use and purchasing high-quality grapes might be critical issue. On the other hand, the quality of grapes is easily measured and the cost to buy in the market is cheaper than producing in-house. Furthermore, also the level of asset specificity present in the grape-grower–wine-producer transaction seems, by itself, insufficient to justify the use of hierarchical governance forms. Then, the aim of the article is to analyze the reasons why these wineries largely rely on hierarchy governance forms to procure their grape-inputs. What explains their use of hierarchy governance, given that both asset specificity and measurement problems appear to be relatively low?. 2016 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223444809003 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.1 Vol.51
title Understanding the hierarchy governance choice of some wineries in Brazil – case study of 3 Brazilian wineries
topic Administración y Contabilidad
property rights
property rights
Brazilian wineries
Brazilian wineries
resource based view
url https://www.redalyc.org/articulo.oa?id=223444809003