Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines – the Exame magazine

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Autore principale: Dimitri Augusto da Cunha Toledo
Natura: Artículo científico
Lingua:en
Pubblicazione: Universidade de São Paulo 2016
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author Dimitri Augusto da Cunha Toledo
author_facet Dimitri Augusto da Cunha Toledo
contents Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines – the Exame magazine Dimitri Augusto da Cunha Toledo Oscar Lima Alexandre de Pádua Carrieri Administración y Contabilidad Labor Lukács commodity aesthetics business magazine This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or “aesthetic properties”) are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available. 2016 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223446159003 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.2 Vol.51
format Artículo científico
id redalyc_223446159003
institution Redalyc
language en
publishDate 2016
publisher Universidade de São Paulo
spellingShingle Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines – the Exame magazine
Dimitri Augusto da Cunha Toledo
Administración y Contabilidad
Labor
Lukács
commodity
aesthetics
business magazine
Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines – the Exame magazine Dimitri Augusto da Cunha Toledo Oscar Lima Alexandre de Pádua Carrieri Administración y Contabilidad Labor Lukács commodity aesthetics business magazine This paper deals with the aesthetic properties of commodity-labor found in Exame magazine. At first, we distinguish commodity from commodity-labor. Then, we relate the categories labor, everyday life and the reflection forms of science and art, according to the book Aesthetics I, by Georg Lukács. Also according to this book, we work with the abstract forms of aesthetic reflection, namely rhythm, symmetry and proportion, and ornamentation. Soon after, we show how these forms (or “aesthetic properties”) are converted into commodity-labor to increase their value. We conclude the article by analyzing the reports contained in Exame magazine to find out how these categories are available. 2016 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223446159003 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.2 Vol.51
title Aesthetics and commodity-labor: Analysis of the Lukacsian aesthetic properties in business magazines – the Exame magazine
topic Administración y Contabilidad
Labor
Lukács
commodity
aesthetics
business magazine
url https://www.redalyc.org/articulo.oa?id=223446159003