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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade de São Paulo
2017
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| Online Access: | https://www.redalyc.org/articulo.oa?id=223451639006 |
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Table of Contents:
- Intellectual capital in mergers and acquisitions: a case study in a world-class financial institution Ricardo Vinícius Dias Jordão Victor Luiz Teixeira Melo Frederico Cesar Mafra Pereira Rodrigo Baroni de Carvalho Administración y Contabilidad Strategy Value generation Knowledge management Intellectual capital Mergers and acquisitions The objective of the research described in this paper was to analyse the implications of the merger between Itaú and Unibanco banks on the Intellectual Capital (IC) of the Itaú Unibanco S/A Bank. The methodology comprised a qualitative and quantitative case study, in a descriptive approach, based on interviews (formal and informal) and questionnaires applied to 225 top managers (directors, superintendents, regional managers and commercial general managers) originated from these two banks. The research was complemented with direct observation and documental analysis. The following results were found after the merger: (i) improvements were noted in all analysed indicators on the constituent elements of the IC (human capital, structural capital and relational capital), (ii) Itaú Unibanco S/A Bank created, developed and acquired knowledge and know-how, and (iii) these factors influenced corporative IC, supporting improvements in processes, systems, technology, brands, products and mainly in people, corporate image and the relationship of the company with the market, promoting significant financial results. 2017 artículo científico 0080-2107 https://www.redalyc.org/articulo.oa?id=223451639006 en http://www.redalyc.org/revista.oa?id=2234 Revista de Administração - RAUSP application/pdf Universidade de São Paulo Revista de Administração - RAUSP (Brasil) Num.3 Vol.52